Artificial intelligence has matured over the years and can make drastic improvements in user experience. A great user experience fulfills your user’s needs and keeps customers loyal to the product or brand.
With the rapid development in AI and machine learning, organizations can now enhance their user experience affordably. In this blog, we will discuss five different ways in which you can improve your user experience with artificial intelligence.
Hyper Personalized User Experience
Hyper-Personalization takes traditional personalized marketing one step further. It utilizes AI and real-time data to treat each visitor as unique and provide more relevant content and service to them.
According to a study, more than 91 percent of customers are more than likely to purchase from a business that provides personalized services based on their individual preferences.
Everyone loves to feel special, right?
AI-Powered Customer Support
Integrating artificial intelligence in customer support is one of the best ways to boost customer experience in 2022.
In fact, more than 83 percent of online shoppers need customer support while shopping.
They might have inquiries about payment, checkout, and delivery options or want to know more about a product. In all these situations, integrating chatbots or virtual agents into your business can have a positive impact.
Chatbots can be programmed to provide real-time assistance to your customer and can even forward a request to your human customer service agent if needed.
Uninterrupted Business Service
Every business aspires to serve its customers 24×7, but it isn’t conceivable due to a lack of resources and personnel.
Adding AI-powered chatbots to your website is one of the most effective ways to offer uninterrupted service around the clock.
Unlike humans, chatbots aren’t affected by stress and can work 24×7 without interruption. So even if your business isn’t open, you can still record a potential customer’s details and queries.
Read More : What Chatbot Means to Customer Service in 2022
A study suggests that more than 63 percent of buyers and 69 percent of millennials prefer product recommendations over manual search.
Organizations can use AI algorithms to determine what type of content their users read and which websites they visit.
These data can be used to recommend content to your visitor so that they don’t have to spend much time finding it themselves.
Optimize Your User Interface
Usually, user experience teams look at heat maps and use split testing to find out the best layout for their platform. It’s a time-consuming and frustrating process.
AI can now speed up this process by tracking and analyzing a large data set. Let’s consider Netflix as an example.
Netflix knows creating a personalized experience for the user can affect their engagement time. They use an adaptive UI that changes their home page layout for each session depending on the user and their device.
Before artificial intelligence, it wasn’t possible to analyze a large set of complex data. But now, businesses can optimize user experience faster and cheaply due to the speed and efficiency AI offers. By providing a great user experience, you can boost your conversion rates and leave a long-lasting positive impression among your custom.